Privacy Policy

Effective Date and Last Revised: 1^st January 2023

1. OVERVIEW

This Privacy Policy describes the categories of information that Health & Her Ltd (“we,” “our,” or “us”) collect from and about users of the https://healthandher.com website and our mobile application (collectively, the “Service”). This Privacy Policy also explains how we can use, disclose and protect such information, as well as your choices regarding it. The information we collect and the purposes for which we use or disclose it will depend to some extent on how you use the Service and how you interact with us. Throughout this Privacy Policy, “information” includes personal information about you.

We may provide additional, different or supplemental privacy notices for specific products, services, or other business activities that we offer or in which we are engaged.

PLEASE READ THIS PRIVACY POLICY AND THE TERMS OF SERVICE (THE “TERMS”) CAREFULLY. IF YOU DO NOT AGREE WITH THE PROVISIONS OF THIS PRIVACY POLICY OR THE TERMS, DO NOT USE OR VISIT THE SERVICE. BY USING OR VISITING THE SERVICE, YOU AGREE TO THE PROVISIONS OF THIS PRIVACY POLICY AND THE TERMS.

2. INFORMATION COLLECTION

We can collect the following categories of information in the manner described below. We also can collect information about you through other individuals or our service providers, third parties and/or other parties in the manner described below.

a. We can collect information from or about you and/or another individual and/or party when you visit or use the Service.

Following are examples of ways in which you can visit or use the Service:

• To create, use or make changes (for example, corrections, updates or deletions) to your information (for example, to provide email address and password regarding your online account on the Service, as well as any other information you provide us with, such as name, date of birth, or comments);
• To provide contact information (for example, full name, email address, postal address, telephone number, related preferences, and certain additional information depending on the nature of the use), information for transactions with us and/or a service provider, third party, and/or other party through the Service, and information provided in connection with products and services;
• Demographic information such as age or ethnicity;
• To provide health and well-being information directly through the Service, including without limitation, menstrual history and activity, menopausal stage, symptoms (for example, physical and psychological), sleep activity, health conditions, medical procedures, medications, physical attributes such as height and weight, number of children, and through your mobile health applications, such as Apple HealthKit and Google Fit, which may include any information you chose to store in those applications, subject to your preferences for those applications;
• Information when you contact or otherwise interact with us or a service provider, third party, and/or other party (for example, your search queries on the Service, asking questions or requesting information, providing information, comments or suggestions, product or services transactions, participating in surveys and questionnaires, signing up for email and newsletters, participating in promotions, and reporting an issue with the Service);
• Marketing information, such as your preferences for receiving our marketing communications and details about your engagement with them; and

 Other information not specifically listed here, which we will use as described in this Privacy Policy.

b. We can receive information about you through other individuals or our service providers, third parties and/or other parties, which information can be used as described in this Privacy Policy.

c. We can automatically collect other information from or about you, including:

• An identifier that is unique to the device on which you install our mobile application and some device identifiers may be persistent device identifiers;
• Advertising identifiers;
• Operating system type and version;
• Browser type;
• Radio/network information (e.g., WiFi, LTE, 3G);
• Mobile device carrier;
• Screen resolution;
• RAM and disk size;
• CPU usage;
• Language settings;
• Internet Protocol (IP) address;
• Platform type;
• Device type, manufacturer and model;
• Software and hardware attributes;
• Domain name of your Internet service provider;
• Your geographic location;
• Information regarding your access to and use of the Service; and
• Anonymized information.

In addition, we can automatically collect information about content viewed or downloaded, landing pages, browsing activity, access times and duration of access, pages or screens viewed, time spent on a page or screen, navigation paths between pages or screens, activity on a page or screen, the website visited before browsing to the Service, forms you complete or partially complete, search terms, whether you open an email and your interaction with email content (including without limitation opening our marketing emails or clicking links within them), error logs, and other similar information.

 We, along with our service providers, third parties, and/or other parties, can automatically collect such information via cookies and other technologies. Please see Cookies and Other Technologies; Do Not Track below.

We can collect information about you from:

• Social networking services;
• Publicly accessible sources;
• Other individuals; and
• Our service providers, third parties and/or other parties.

e. Users of the Service may have the opportunity to refer other individuals to us and share their contact information with us. Please do not refer someone to us or share their contact information with us unless you have their permission to do so.

f. We can combine any of the information we collect from or about you and use it and disclose it in the manner described in this Privacy Policy.

3. COOKIES AND OTHER TECHNOLOGIES; DO NOT TRACK

We, along with our service providers, third parties, and/or other parties, use cookies, Web beacons, tags, persistent device identifiers, advertising identifiers, application analytics software, and other technologies. These technologies are used for tracking, advertising, analytics, and personalization and optimization of the Service.

1. Cookies. Cookies are small text files that are stored on your computer.

• Persistent cookies remain on the user’s computer after the browser has been closed.
• Session cookies exist only during a user’s online session and disappear from the user’s computer when they close the browser software.

a. You can instruct your browser to stop accepting cookies. But if you do not accept cookies, you may not be able to use all portions or all functionality of the Service. Please see www.allaboutcookies.org for additional information about cookies.

b. Web Beacons. Web beacons or tags (small images embedded into websites or emails that send information about your computer when you visit the Service or open an email we send to you) can be used by either us or a service provider, third party, and/or other party.

c. Persistent Device Identifiers. Persistent device identifiers are unique strings that are associated with the mobile device that you use to connect to the Service. Persistent device identifiers can be modified or disabled by sophisticated users. 

d. Advertising Identifiers. Advertising identifiers are unique strings associated with your mobile device provided by the operating system. Your mobile device settings may provide functionality to limit use of the advertising identifier associated with your mobile device for interest-based advertising purposes.

e. Service providers, third parties and/or other parties may collect personally identifiable information about an individual user’s online activities over time and across different Internet services when a user uses the Service.

f. Below are links regarding online analytics and regarding online advertising.

For Facebook, https://www.facebook.com/about/ads, please see:  https://www.facebook.com/about/basics/advertising, https://www.facebook.com/about/privacy, https://www.facebook.com/legal/terms,  https://www.facebook.com/help/568137493302217,  and https://www.facebook.com/legal/terms/state-specific.

For Firebase please see: https://firebase.google.com/terms/data-processing-terms, https://firebase.google.com/terms/crashlytics,  https://firebase.google.com/policies/app-indexing

For Klaviyo, please see https://www.klaviyo.com/legal/privacy-notice, https://www.klaviyo.com/legal/terms-of-service, https://www.klaviyo.com/legal/acceptable-use-policy, https://www.klaviyo.com/legal/dpa, and https://www.klaviyo.com/legal/api-terms.

For Google Analytics, please see https://policies.google.com/privacy, https://policies.google.com/technologies/partner-sites, https://www.google.com/analytics/terms/, and https://tools.google.com/dlpage/gaoptout.

g. Ad Networks. We use service providers, third parties, and/or other parties, such as network advertisers, to serve advertisements on other websites or other media (for example, a social networking service). This enables us and these service providers, third parties, and/or other parties to target advertisements to you for products offered by us and products and services offered by service providers, third parties, and/or other parties in which you might be interested. Ad network providers, advertisers, sponsors, and/or traffic measurement services may use cookies, JavaScript, Web beacons, and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These cookies and other technologies are governed by each service provider’s, third party’s, and/or other party’s specific privacy policy, not this Privacy Policy. This is called interest-based advertising. We may also share email addresses of users with these service providers, third parties, and/or other parties to facilitate interest-based advertising to those or similar users on other online platforms.

Users in the United States may opt-out of many ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page at http://optout.aboutads.info/#!/ for information about opting out of interest-based advertising and choices regarding having information used by DAA companies at http://digitaladvertisingalliance.org/participating. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page at http://optout.networkadvertising.org/#!/ for information about opting out of interest-based advertising and choices regarding having information used by service providers, third parties, and/or other parties who are NAI members at https://www.networkadvertising.org/participating-networks. 

Opting out from one or more companies listed on the DAA Consumer Choice Page at http://optout.aboutads.info/#!/ or the NAI Consumer Opt-Out Page at http://optout.networkadvertising.org/#!/ will remove you from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through the Service or on other websites. Even if you opt-out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page, you may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt-out on the DAA or NAI websites, your opt-out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org.

h. Do Not Track. At this time, we do not respond to “Do Not Track” signals sent from Web browsers or other mechanisms that provide users the ability to exercise choice regarding the collection of personally identifiable information about an individual user’s online activities over time and across service provider, third party, and/or other party Internet services.

i. Mobile Application Software Development Kits (SDKs). We may use third-party software development kits (“SDKs”) in our mobile application. An SDK is third party computer code that may be used for a variety of purposes, including to provide us with analytics regarding the use of our mobile application, to integrate with social networking services, add features or functionality to our mobile application, or to facilitate interest-based advertising. SDKs may enable service providers, third parties, and/or other parties to collect information directly via our mobile application.

Please see Information Collection above and Information Use, Disclosing Information, Children’s Privacy, Storage, Retention, Choices Regarding Your Information, and Your California Privacy Rights below.

4. INFORMATION USE

We can use the information that we collect from and about you to conduct our business and for any of the purposes described in this Privacy Policy, subject to applicable law. Examples are as follows.

a. To Provide, Operate and Improve the Service and Our Business. To provide, operate and improve the Service and our business and to refer other individuals to join the Service.

b. To Provide or Facilitate Providing You with Products and Services. To provide or facilitate providing you with products and services (for example, fulfill your transactions, and process, maintain, and service your online account on the Service).

c. To Communicate with You. To communicate with you to provide information and content, Service-related notifications, promotions, and recommendations.

d. To Respond to You. To respond to you, such as when you such as when you make a transaction, contact us, make a request or inquiry, complete a survey or questionnaire, sign up for email and newsletters, or provide a comment or concern.

e. For Personalization of Your Experiences with Us. For personalization of your experiences with us, including to remember your interests and preferences, customize the products and services we provide you with or recommend, facilitate your interactions with us, track and categorize your activity and interests on the Service and to enrich your experience on the Service.

f. For Marketing and Advertising. For marketing and advertising, such as to send you marketing and advertising communications and to customize the marketing and advertising that we show you. We can also run advertising on other websites and applications via our advertising display partners.

g. For Analytics. For analytics, including to understand how you use the Service, to determine how you access the Service, to improve the Service,and for research and development and/or fixing errors, by us or a service provider, third party, and/or other party, subject to applicable law.

h. For our Business Purposes. For our business purposes, such as to operate and improve upon our business and lawful business activities, to maintain our accounts and records, research and development, product and service improvement and development, fixing errors, to determine your satisfaction with our products and services, to detect and prevent fraud or misuse of our products and services, and for any other business purpose that is permitted by applicable law.

i. Surveys and Questionnaires; Research. To create and/or administer surveys and questionnaires and conduct research.

j. For Legal and Safety Purposes. For legal and safety purposes, including to defend or protect us, you or others, from harm or in legal proceedings, protect our rights; protect our security and the security of others and property, respond to court orders, lawsuits, subpoenas, and government requests, address legal and regulatory compliance, enforce the Terms, and notify you of product recalls or safety issues.

k. Anonymized Information. For collecting, compiling, and/or creating anonymized information, which we or a service provider, third party, and/or other party can do, subject to applicable law, and which we or a service provider, third party, and/or other party can use for any purpose, subject to applicable law.

l. With Your Consent. We can use your information other than as described in this Privacy Policy if we notify you and you consent to such use.

m. At Your Request. We can use your information at your request, subject to applicable law.

n. For Any Other Purpose with Notice by Us. We can use your information for any other purpose for which we provide you with notice, subject to applicable law.

o. Cookies and Other Technologies; Do Not Track. Please see Cookies and Other Technologies; Do Not Track above.

Please see Information Collection and Cookies and Other Technologies; Do Not Track above and Disclosing Information, Children’s Privacy, Storage, Retention, Choices Regarding Your Information, and Your California Privacy Rights below.

5. DISCLOSING INFORMATION

Information can be disclosed to other users and service providers, third parties, and/or other parties in accordance with this Privacy Policy, subject to applicable law. Please note that a user can choose not to disclose certain information. Please see Information Collection, Cookies and Other Technologies; Do Not Track, and Information Use above and Children’s Privacy, Storage, Retention, Choices Regarding Your Information, and Your California Privacy Rights below.

a. Service Providers, Third Parties and/or Other Parties. We can use service providers, third parties and/or other parties to perform certain services on our behalf, including without limitation, fulfilling orders, monitoring compliance by users with and enforcement of and applying the Terms, auditing interactions and transactions with you, detecting and preventing fraud, addressing security issues, fixing errors, helping us with advertising or marketing, maintaining accounts, providing customer service, helping with research and development, verifying product and service quality or safety, and performing any of the other actions or activities allowed under this Privacy Policy. We can disclose information about you that they need to perform their functions and in accordance with our agreements with them. Our service providers and professional advisers include but are not limited to: Mailchimp, Klaviyo, Mandrill, AWS, Mention Me, Stripe and Google Analytics.

b. Other Mobile Health Applications. You may instruct us to share certain of your personal information with other mobile health applications such as Apple Healthkit and Google Fit. Apple Healthkit and Google Fit will use your personal information as described in their respective privacy policies. Apple’s privacy policy can be found at https://www.apple.com/legal/privacy/en-ww/ and Google’s privacy policy can be found at https://policies.google.com/privacy.

c. Social Networking Service. If you choose to use a social networking service, information from or about you may be disclosed to, or collected by, the social networking service. Please see Choices Regarding Your Information – Social Networking Service below.

d. Direct Marketing. We can disclose personal information with third parties for such third parties’ direct marketing purposes. Please see Your California Privacy Rights below.

e. Business Changes. If we become involved in, or engage in the preparatory steps leading to, a merger, acquisition, sale of assets, divestiture, joint venture, securities offering, financing, bankruptcy, reorganization, liquidation, dissolution, or other transaction, or if the ownership of all or substantially all of our business otherwise changes, we can disclose or transfer your information to another party or other parties and it can be used subsequently by such party or parties.

f. For Analytics. For analytics, including to understand how you use the Service, determine how you access the Service, to improve the Service, and for research and development and/or fixing errors, by us or a service provider, third party, and/or other party, subject to applicable law.

g. Legal and Safety. Other parties such as law enforcement, government entities, courts, or service providers, third parties, and/or other parties as required or allowed by applicable law and/or for enforcement of or applying the Terms, such as for the legal and safety purposes described in Information Use above, or otherwise to help prevent harm or fraud to us, you, or others. 

h. Anonymized Information. We can disclose anonymized information relating to users of the Service with any service provider, third party, and/or other party for any purpose, subject to applicable law.

i. With Your Consent. We can disclose your information other than as described in this Privacy Policy if we notify you and you consent to this disclosure.

j. At Your Request. We can disclose your information with any other individual or service provider, third party, and/or other party at your request, subject to applicable law

k. For Any Other Purpose with Notice by Us. We can disclose your information for any other purpose for which we provide you with notice, subject to applicable law. 

l. Cookies and Other Technologies; Do Not Track. Please see Cookies and Other Technologies; Do Not Track above.

6. LINKS TO OTHER WEBSITES

This Privacy Policy applies only to the Service. The Service may have links to other websites, mobile applications, online services, or content or material, to which this Privacy Policy does not apply. The links from the Service do not imply that we endorse or have reviewed these websites, mobile applications, online services, or content or material. The policies and procedures we describe here do not apply to these websites, mobile applications, online services, or content or material. We neither can control nor are responsible for the privacy practices of these websites, mobile applications, or online services or for such content or material. We suggest reviewing the privacy policies of these websites, mobile applications, or online services or such content or material.

7. CHILDREN’S PRIVACY

We do not knowingly collect personal information from individuals under age eighteen (18). If you are under the age of eighteen (18), please do not access, use, or submit any personal information through the Service. If you have reason to believe that we may have accidentally received personal information from an individual under age of eighteen (18), please contact us immediately via email at [email protected].

8. SECURITY

We take physical, technological, and administrative measures to protect the information that you provide through the Service from an accidental or unlawful destruction, loss, or alteration and from unauthorized access, use, or disclosure. Please be aware, however, that no security measures can guarantee absolute security. No Internet, email, or mobile application transmission or method of electronic storage is ever fully secure or error free. Email or other communications, including those sent through the Service, may not be secure. You should use caution whenever submitting information through the Service and take special care in deciding which information you provide us with.

9. STORAGE

By using or visiting the Service, your personal information will be transferred to and processed in the United States and any other country or jurisdiction at our sole discretion. The laws that apply to the use and protection of personal information in the United States or other countries or jurisdictions in which we transfer or process personal information may be different from the laws and protections in your country.

Please see Information Collection, Cookies and Other Technologies; Do Not Track, Information Use, Disclosing Information, and Children’s Privacy above and Retention, Choices Regarding Your Information, Contact Information, and Your California Privacy Rights below

10. RETENTION

We will retain your personal information for as long as reasonably necessary for the purposes outlined in this Privacy Policy, while we have a legitimate business need to do so or as required by law (for example, for legal, tax, accounting, or other purposes), whichever is the longer.

If you have elected to receive email communications from us, we retain information about your email preferences until you opt out of receiving these email communications and in accordance with our policies.

To determine the appropriate retention period for the categories of your personal information, we will consider the amount, nature, and type of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we use your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. In certain circumstances, we can anonymize your personal information, subject to applicable law.

Please see Information Collection, Cookies and Other Technologies; Do Not Track, Information Use, Disclosing Information, Children’s Privacy, and Storage above and Choices Regarding Your Information, and Your California Privacy Rights below.

11. CHOICES REGARDING YOUR INFORMATION

You have choices regarding your information on the Service.

a. Changing Your Information. You can make changes to your information, including accessing your information, correcting or updating your information, or deleting your information by contacting us via emailat [email protected], subject to applicable legal restrictions. We may take reasonable steps to verify your identity before providing access to, correction of, update of, or deletion of your personal information. You may also make changes to your personal information in your online account on the Service by logging in with your email address and password.

b. Email Communications. You can make changes regarding receiving emails from us by contacting via emailat [email protected]. You also can opt out of receiving marketing emails from us by following the opt out or unsubscribe instructions in each such email. You may continue to receive service-related and other non-marketing emails.

c. Push Notifications. You can at any time request opt out from further allowing us to send you push notifications by adjusting the permissions in your mobile device.

d. Withdrawing Consent. You can withdraw your consent to or affirmative authorization of our collection, use, or disclosure of your information at any time either in the relevant privacy settings in our mobile application or by contacting us via emailat [email protected]. If, notwithstanding the choices regarding your information described in this Privacy Policy, you wish to withdraw your authorization for us to handle your information as described in this Privacy Policy, you may do so by requesting that we delete your online account and the information that you have provided through the Service by emailing us at [email protected]. We will process such requests within a reasonably prompt timeframe after receipt and your withdrawal will become effective once processing is complete, until which time we will continue to handle your information as described in this Privacy Policy.

e. Delete Your Online Account. You may request to delete your online account on the Service by emailing us at [email protected].

f. Cookies and Other Technologies; Do Not Track. Please see Cookies and Other Technologies; Do Not Track above.

g. Mobile device permissions. You can use your mobile device’s privacy settings to disable our access to any information granted through them.

h. Social Networking Service. You should make sure you are comfortable with what information from or about you may be disclosed to, or collected by, a social networking service. For what information is disclosed or collected and how it is used, please carefully review the social networking service’s privacy policy and terms and conditions and modify your privacy settings directly on that service.

i. Please see Retention above.

j. Please see Your California Privacy Rights below.

k. Declining to Provide Information. We need to collect information to provide certain services. If you do not provide the information we request, we may not be able to provide certain services.

Please see Information Collection, Cookies and Other Technologies; Do Not Track, Information Use, Disclosing Information, Children’s Privacy, Storage, and Retention above, and Your California Privacy Rights below.

12. CONTACT INFORMATION

If you have any comments or questions about this Privacy Policy or the practices described herein, you may contact us via postal mail or email, as follows:

Mail:

Health & Her Ltd, Unit D, Tramshed Tech ,Pendyris St, Cardiff CF11 6BH, United Kingdom

Email:

[email protected].

13. Your California Privacy Rights

California Civil Code Section 1798.83 permits individuals who are California residents to request from a business, with whom the California residents have an established business relationship, certain information about the categories of personal information the business has shared with third parties for those third parties’ direct marketing purposes and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. You can make one request each year by emailing us at [email protected].

14. REVISIONS TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time and from time to time. Please review this Privacy Policy periodically and especially before you provide any information. This Privacy Policy was made effective on the date indicated above.